Rhymesayers Entertainment and Rose Presents bring you the fourth annual Soundset Festival: the official Midwest kick-off of the summer with nine hours of the best independent Hip Hop music in one day. It all goes down at Canterbury Park in Shakopee, MN (rain or shine).
Confirmed artists for Soundset 2011 include: Atmosphere, Big Boi, De La Soul, Slaughterhouse (Joell Ortiz, Joe Budden, Royce da 5’9”, Crooked I), Brother Ali, Doomtree (P.O.S, Dessa, Sims, Cecil Otter, Mike Mictlan, Lazerbeak, Papertiger), Evidence x Rakaa-Iriscience x DJ Babu, Mac Miller, Curren$y, Blueprint, Grieves & Budo, Zion I & The Grouch, Sab The Artist, DJ Abilities, Face Candy, Edan with special guest Paten Locke, Macklemore & Ryan Lewis, Looptroop Rockers, Rubberoom, Soulcrate Music, 2Mex, Mr. Gene Poole, Qwazaar, Longshot, Mally, Desdamona, Duenday, Midwest Konnect, Rocky Diamonds, Stage One, Shortkut, Noam The Drummer, Exile, Maseo, Skeme Richards, Kid Cut Up and Espada. Hosted by Toki Wright, Carnage and Kevin Beacham.
If you follow the indie hip-hop scene whatsoever, you have either heard of, or been to Soundset. It is one of the largest one day hip-hop festivals across the nation and has seen massive success in the previous years. Most of you reading this probably already know who’s performing and have bought your tickets. One way that Soundset has grown so popular is with the vast amount of acts from industry pro’s and the lesser-known local acts. It grows every year, and last year it exploded. Reason being, is besides the great music, custom car show, DJ tent, B-Boy/B-Girl competition, and live art exhibits, is it was heavily promoted through the use of mobile marketing. Fans had a chance to win prizes, meet and greets and other fun things via text message. The advertisers at Soundset also sent out mobile alerts when artists were signing autographs, or hitting the stage. This year they have the same plan up their sleeves. Personally, I feel this is a fantastic idea. If you’ve ever been to a large music festival, you know it is quite easy to miss your favorite act because of reading a schedule that was posted at the front gates wrong. This is a sure-fire plan to know where to be, when you want to be there. Soundset is also heavily blasted on Twitter and became a top trending topic last year.
Mobile marketing isn’t nearly all the hype it gets though. Bloggers go nuts for Soundset and they make it widely known to their readers. Also more conventional writers for publications, newspapers and magazines such as; The City Pages, The Star Tribune, Pitchfork, and more, pay Soundset much attention. It has grown massively from it’s first year at The Metrodome parking lot when it was a more local event, to the following year when they had to move it to Canterbury Park based on it’s national attention. Soundset is an ever-evolving festival that I don’t see dying out anytime within the next decade, and you can thank social media for that.
Also, stay posted to this blog to hear your favorite Soundset 2011 performers.