3flection – Hooked

Another artist who sent me a submission via e-mail, I really enjoy this one. There’s a pretty deep message in there about big-oil. Here’s the press release they sent:

3flection and F5 Entertainment would like to send you their new politically-charged music video: “Hooked.”   “Hooked” is a hip hop video that makes a major statement against “Big Oil” and American oil consumption using the analogy of a violent drug addict that is ruining not only his own life, but the lives of others around him.  Filmed in St. Paul MN, the video is a gritty representation of an issue that the artists feel is plaguing the country.   The track is produced by hit-maker Sean Divine, and is an entry for his video contest.

3flection is a Wisconsin transplant who now calls the booming Twin Cities hip hop scene his own.  His thought-provoking and honest lyrical style draws comparisons to artists such as Atmosphere, Macklemore, and Grieves, and his high energy performances have been garnering him plenty attention over the past year.   3flection’s latest project, “The Best Intentions EP” was released for free in March 2012, and he is preparing to release a new solo project entitled “Doses of Reality” this summer.

F5 Entertainment is an independent video production company located in Eau Claire, WI.  The company brings Hollywood style video to the Midwest, and their work has not gone unnoticed: the last three F5-produced videos have surpassed 40,000 views.

This video has surpassed 626,000. Watch it below:

You can download the song “Hooked” at 3flection’s soundcloud page, and download his previous albums for free via his website. Also you can follow him on Facebook or Twitter to stay updated. You can watch more of F5’s videos via their website, and follow them on facebook or twitter.

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Do you have Juice?

Money Mouth just dropped this music video shot by the powerhouse MN based production company 13twentythree. This video is for Money Mouth’s first single “Juice”  which is off of his new mixtape, titled The Juice. When these two team up, greatness is always the result. Look out for more from Money Mouth and 13twentythree.

Soundset 2011 – Who’s excited?

Rhymesayers Entertainment and Rose Presents bring you the fourth annual Soundset Festival:  the official Midwest kick-off of the summer with nine hours of the best independent Hip Hop music in one day. It all goes down at Canterbury Park in Shakopee, MN (rain or shine).

Confirmed artists for Soundset 2011 include: Atmosphere, Big Boi, De La Soul, Slaughterhouse (Joell Ortiz, Joe Budden, Royce da 5’9”, Crooked I), Brother Ali, Doomtree (P.O.S, Dessa, Sims, Cecil Otter, Mike Mictlan, Lazerbeak, Papertiger), Evidence x Rakaa-Iriscience x DJ Babu, Mac Miller, Curren$y, Blueprint, Grieves & Budo, Zion I & The Grouch, Sab The Artist, DJ Abilities, Face Candy, Edan with special guest Paten Locke, Macklemore & Ryan Lewis, Looptroop Rockers, Rubberoom, Soulcrate Music, 2Mex, Mr. Gene Poole, Qwazaar, Longshot, Mally, Desdamona, Duenday, Midwest Konnect, Rocky Diamonds, Stage One, Shortkut, Noam The Drummer, Exile, Maseo, Skeme Richards, Kid Cut Up and Espada. Hosted by Toki Wright, Carnage and Kevin Beacham.

If you follow the indie hip-hop scene whatsoever, you have either heard of, or been to Soundset. It is one of the largest one day hip-hop festivals across the nation and has seen massive success in the previous years. Most of you reading this probably already know who’s performing and have bought your tickets. One way that Soundset has grown so popular is with the vast amount of acts from industry pro’s and the lesser-known local acts. It grows every year, and last year it exploded. Reason being, is besides the great music, custom car show, DJ tent, B-Boy/B-Girl competition, and live art exhibits, is it was heavily promoted through the use of mobile marketing. Fans had a chance to win prizes, meet and greets and other fun things via text message. The advertisers at Soundset also sent out mobile alerts when artists were signing autographs, or hitting the stage. This year they have the same plan up their sleeves. Personally, I feel this is a fantastic idea. If you’ve ever been to a large music festival, you know it is quite easy to miss your favorite act because of reading a schedule that was posted at the front gates wrong. This is a sure-fire plan to know where to be, when you want to be there. Soundset is also heavily blasted on Twitter and became a top trending topic last year.

Mobile marketing isn’t nearly all the hype it gets though. Bloggers go nuts for Soundset and they make it widely known to their readers. Also more conventional writers for publications, newspapers and magazines such as; The City Pages, The Star Tribune, Pitchfork, and more, pay Soundset much attention. It has grown massively from it’s first year at The Metrodome parking lot when it was a more local event, to the following year when they had to move it to Canterbury Park based on it’s national attention. Soundset is an ever-evolving festival that I don’t see dying out anytime within the next decade, and you can thank social media for that.

For more info on Soundset ’11, check out their website, their facebook, and their twitter page.

Also, stay posted to this blog to hear your favorite Soundset 2011 performers.

Minnesota Nice

To get everyone ready for their “Welcome Home Minnesota” tour, Atmosphere and invited guests Prof, Felipe Cuauhtli, and Mr. Gene Poole have released a collaboration song titled “Minnesota Nice”.

Personally, I love this song. It’s smooth and just feels like home.
Download/Listen here:
Minnesota Nice
And if you were lucky enough you got tickets early to the quickly sold old show hitting college towns all across Minnesota.

Welcome world!

Welcome to UnderGround Legends. Here, you’ll find new music, concert updates, and music video releases from some of the best UnderGround artists out there. A majority of the artists we’ll feature are based out of Minnesota, but that doesn’t limit the talent that will be shared. Check back frequently for the latest news and free downloads!